Price Guide to Vintage Heuer Timepieces


This Price Guide provides information regarding current market prices for vintage Heuer chronographs and other Heuer timepieces. We present two lists -- an A List and a B List -- with each of these lists further sub-divided into tiers (AAAA, AAA, AA and A; BBB, BB and B). The "Values" presented are estimates of current market prices for excellent samples of the timepieces, as described in more detail the Notes below.

Values are as follows, as of September 2007:

Values for the "A List"

over $6,000


between $4,500 and $6,000


between $3,500 and $4,500


between $3,000 and $3,500

Values for the "B List"

between $2,600 and $3,000


between $2,200 and $2,600


between $1,800 and $2,200

A Note Relating to Currency Exchange Rates. Users of this Price Guide should note that values are stated in U.S. Dollars ("USD"). At the time that this Price Guide was last comprehensively updated (September 2007), the exchange rate between the USD and the Euro was $1.39 USD per Euro (.7194 Euro per USD). Users should realize that changes in the exchange rate for US Dollars since September 2007 (for example, a decrease of approximately 13% in the value of the dollar to March 15, 2008) are not reflected in this Price Guide. Accordingly, users of this Price Guide should make their own adjustments in these prices to reflect the value of the currency in which a transaction is occuring.

In this Price Guide, we have four tiers within the A List (AAAA, AAA, AA, A) and three tiers within the B List (BBB, BB, B). There are differences in values between each of the seven tiers, but we do not distinguish between the values of watches within a particular tier. Accordingly, the order in which the watches are presented within a tier does not reflect a distinction between values.

These estimates of Values are approximations, based on recently observed transactions. The market for many of these timepieces is relatively "thin", so much so that it may be difficult to estimate prices with any precision. In this era of ebay, if two or three bidders are willing to "pay whatever it takes" to buy a particular watch, the result will likely be a sudden spike in the price for that watch. Similarly, a fine sample of a watch may not reach its estimated value due to the particular circumstances of a sale. In this Price Guide, we attempt to reflect current market prices, with a view to predictable, stable values over the longer term.

In terms of its coverage, this Price Guide covers watches that a collector would have a reasonable chance of acquiring, within a reasonable time period (specifically, within one year of active searching). There are many additional Heuers that would fit within the price range of this Price Guide (becuase they are worth at least $1,800); however, we include a watch in the Price Guide only if a reasonably diligent collector could expect to find a sample over the course of one year. Yes, the "Chronomatic" Autavia would be on the AAAA list and the Heuer Mareographe would be on the A List; but we do not include them in this Price Guide, as a collector could not expect to find a good sample, over the course of a year.

The SPYTM Rating is based on "Samples Per Year" (SPY)TM, being an estimate of the number of samples that a diligent collector might reasonably expect to find in a year -- searching the internet (online sales forums, ebay and dealer websites) and the traditional vintage watch dealers. The SPY Ratings reflect all reasonable samples that a collector might find over the course of a year, not merely the samples that are in such excellent condition that they would earn a watch its highest ranking in the Price Guide. For example, we might see 25 decent Silverstones in a year; only 10 of these might be in the excellent condition required to earn the Silverstone its AA rating in the Price Guide (with a value from $3,500 to $4,500).

Additional Notes:

  • condition is assumed to be excellent or near mint; not New Old Stock (NOS) or mint, but a very fine example; dial must be flawless (or near flawless, for some older models); some light wear to the case is acceptable; all parts must be original to the watch itself, except for the crystal. The market for NOS timepieces is almost a separate market, with true NOS timepieces often yielding a substantial premium over excellent or near mint timepieces.
  • rankings/values assume that the watch is on original strap or bracelet (except for the older watches that came on leather straps, few of which have survived), but does not have the original box and papers.
  • the models listed in the Price Guide are assumed to be ordinary production models; prototypes or extremely rare variations are not included in this Price Guide. These prototypes and rare variations can be expected to fetch a substantial premium above the more common production models. Like the NOS timepieces, there is separate sub-market for these rare timepieces.
  • the first version of this Price Guide was published in February 2006; if you might want to have a look at that February 2006 Version of this Price Guide, click here.

The Values suggested in this Price Guide are my own approximations, based on my watching the vintage Heuer market on a regular basis over a period of years. Prices of some versions have been relatively stable over the years; others have fluctuated considerably. We hope that this Price Guide will be a dynamic document, changing from time to time to reflect activity in the market. There will likely be some controversy regarding the ratings assigned to some watches; there may be outrage that certain favorite watches are included or excluded from the A List or the B List. Please send you comments or suggestions to

I would like to sincerely thank the many collectors in the OnTheDash / Chronocentric community who have provided input into this Price Guide; your expert opinions and information have been extremely valuable!!

Jeffrey M. Stein
created February 13, 2006 / updated September 22, 2007

Copyright Jeffrey M. Stein, 2007; all rights reserved. SPYTM (Samples Per Year) Rating is a trademark of Jeffrey M. Stein.

The "A List"
[AAAA= above $6,000; AAA=$4,500 to 6,000; AA=$3,500 to 4,500; A=$3,000 to 3,500]
Description/SPYTM Rating
Comments / Concerns
MMarket Update
AAAA (Value above $6,000)
Monaco Automatic
(Ref. 1133B)
  • The "McQueen" Monaco -- Blue dial with White registers
  • SPY = 50

One of the design icons -- relatively plentiful, but still expensive; Beware of refinished or damaged dials

McQueens have gone through the roof -- the best ones, with original bracelets reaching $9,000; baseline at $7K for decent sample.

Monaco Manual
Black PVD (Ref. 74033)
  • Black dial in Black PVD case
  • SPY = 2

Authenticity had been debated, until Jack Heuer confirmed, in August 2007, that these were produced by Heuer.

A flurry of activity in July and August 2007 with the best one breaking $10,000, a nice one at $7.5K and a "project" at $5.3K.

Monaco Automatic
(Ref. 1133G)
  • Gray dial with Black registers
  • SPY = 30

Some collectors believe that a Monaco should be Blue; still, the Gray guys have a strong following

A rising tide lifts all ships, and with the McQueens going to $9,000 the gray ones are now above $6K.

AAA ($4,500 to $6,000)
Monaco Manual Wind (Ref. 73663)
  • Blue, Gray or Black three-register Monacos
  • SPY = 20 (total for all colors)

As with the Automatics, the Blue ones attract a premium; Caution re numerous fakes and refinishes (50% of market)

Manual Monacos have made the move from AA to AAA . . . a well-deserved honour!

Triple Calendar Moonphase Chronograph
  • the 50's version (not later re-issues)
  • SPY=1

we see one per year; if you want it and find it, you'd better grab it . . . it's likely to be a while before the next one comes along

two very tired ones sold recently at $4,000; we are waiting to see what a good one will fetch

Triple Calendar Chronograph, 18 KG (Ref 2558)
  • solid gold, from the mid-40's through the mid-50's
  • SPY=2

some maintain that tool watches should not be gold, but there is stable demand for these dressy watches

two sales in 2007, both at the $5,000 mark

Carrera 12 --
Black on White
(Ref. 2447SN)
  • White (silver) dial with Black registers
  • SPY=3

The "Grail" of the Carreras; Beware of fakes -- it is just too easy to paint the registers Black (for the extra $2,000)

few offered recently; thin market; (06/08) ebay sale at $5,100 USD (3,230 euro)

Autavia Diver 100 -- Automatic (Ref. 11063P)
  • Mercedes hands and "Diver 100" on the dial
  • SPY= 2

The alpha male of the automatic Autavias

A very strong gainer in 2007 and 2008; Upgraded to AA 06/08; AAA in 08/08: nice ones selling around $6,000 ($3,800 euro) [08/08]

AA ($3,500 to $4,500)
Carrera 12 --
White on Black
(Ref. 2447NS)
  • Black dial with White registers
  • SPY=2

Any two-tone, contrasting register Carrera is scarce; if White dial is worth $5,000, then Black dial goes for $4,000

(09/07) recently quoted in the $4,000 range; (03/08) ebay sale at $5,300 (3,500 Euro)

"Siffert" Autavia --- Automatic
(Ref. 1163T)
  • White dial, Black registers, and Blue accents, as worn by Swiss Formula One hero Jo Siffert
  • SPY = 20

First version, with "Chronomatic" on the dial, is among the rarest of the Heuers (AAAA watch)

Upgraded to AA (11/07): tough to find any "Siffert" for $3,500; good ones now above $4K

Ford Split Lap Unit 77 (dual LCD Chronograph)
  • Unique dual LCD chronograph, manufactured by Heuer for Ford Motorsports (Germany), in 1977
  • premium (500 Euro) for box
  • SPY = 3

Value may be determined by the condition of the LCD modules; prices here assume two fully functioninig modules

In Feb. / Mar. 08, we have seen three or four on the market, estimated at $4K
(2,700 Euro) if mint; $3K
(2,000 Euro) if good cond.

Carrera 12 Dato triple calendar
(Ref. 2547N)
  • Black dial with White registers
  • SPY=3

If you ever see Dato 12 with White dial with Black registers, grab it; we have seen exactly one of these, over the last five years.

Steady advance from $2,500 over the last year; August 2007 sale at $3,750 confirms status

Monaco Automatic
(Ref. 1533)
  • one 30-minute register
  • premium for Blue dial / SPY=4
  • Silver burst dial / SPY=10

Blue dials are scarce; Silver finish is unique within the Heuers; Beware of refinished or damaged dials

(Ref. 110.313)
  • Cal 12 movement
  • Blue, Red or Smoke (Brown)
  • SPY= 25 (total for all colors)

Discoloration common in Smokes and Blues; premium price for the best Blue ones.

We have seen the very best ones move from $3,000 in 2006 to $4K in 2007.

Autavia; First Execution
(Ref. 2446)
  • three large registers and duaphine hands
  • SPY=3

The very first Autavias; most samples show considerable aging (dial, hands and bezel).

Two samples so far in 2007, and both cleared the $3,000 mark; best ones at $4K.

Abercrombie & Fitch
  • Screw-back versions made from early 1950's through 1968
  • SPY=8

Made for sailors, these were often exposed to the sea, the sun and the salt.

Pristine survivors getting scarce; near mint ones may reach the $5,000 mark

Rally-Master Dashboard Timers
  • Master Time clock and Monte Carlo 12-hour stopwatch
  • premium for genuine pair (that left the factory together)
  • SPY = 8

any good Rally-Master pair makes the A List (at $3,000); best early pairs join the AAA List (at $4,500)

The good sets are getting scarce; best three triple-sets now in the $6,000 range.

A ($3,000 to $3,500)
Carrera 12, White Dial (Ref. 2447S)
  • The standard White-on-White Carrera 12
  • Standard, Decimal Minutes or Tachy versions
  • SPY= 30

Heuer's design icon, the "plain vanilla" Carrera has reached the $3,000 mark.

Must be "clean" and original to make $3,000.

Carrera 12, Black Dial (Ref. 2447N)
  • Black-on-Black (2447N)
  • SPY= 6

much scarcer than the White ones, but not seeing any premium for this scarcity

Triple Calendar Chronograph, Steel (Ref 2543)
  • steel case, with Silver dial
  • premium for Copper or Black dial
  • SPY=12 (total for all versions)

Must be very clean to reach $3,000; with dirty, freckled dial, expect B range ($1,800)

Flieger Chronograph (Two-button version)
  • German pilot's watch, circa 1940
  • two-button version (which allows for time-in / time-out)
  • SPY = 2

as with the one-button models, considerable variation in condition and design of hands

prices seems to vary widely, as condition moves from beaters to museum pieces

The "B List"
[BBB=$2,600 to 3,000; BB=$2,200 to $2,600; B=$1,800 to $2,200]
Description/SPYTM Rating
Comments / Concerns
Market Updatear
BBB ($2,600 to $3,000)
Autavia GMT -- Manual-Wind
  • snap-back case
  • Red / Blue GMT bezel
  • SPY=15

Must be clean to make $2,600; Earlier version screw-back case is extremely rare; strong bezel colors key to value

One of the gainers over the last year, moving ahead of the Automatic GMT's

Autavia; First Execution
(Ref. 3646)
  • two large registers with duaphine hands
  • SPY=3

As with the three-register Autavias, expect wear to the dial, hands and bezel.

Carrera Automatic, 18 KG (Ref. 1158)
  • solid gold Automatic Carrera
  • SPY=6

many collectors won't even look at a gold Heuer; still, patient sellers can expect to bag at least $2,600

Carrera 12 Dato triple calendar
(Ref. 2547S)
  • White dial with White registers
  • SPY=8

Premium for Black dial with White reisters, or White dial with Black registers

Compared with the contrasting register Dato 12s, these may be a bargain

Italian Air Force (AMI) Chrono
(Ref. 510.543)
  • Lemania 5100 powered
  • SPY=3

Issued to the Italian Air Force; beware of the fakes, as AMI dials are mounted in various military style cases

I've been looking every day for the last 18months, and found exactly one

Autavia Automatic Green PVD
(Ref 111.603)
  • late version of the Autavia, in Olive PVD
  • SPY= 2

the PVD tends to be worn; pristine PVD may reach

BB ($2,200 to $2,600)
Autavia Diver -- Automatic
(Ref. 11630P)
  • Decompression bezel, orange hands and accents
  • SPY= 4

Bright orange hands and accents; most of these divers watches seem to have suffered damage

good ones at $2,500; beaters avaliable at half the price

Autavia -- Manual Wind in "Siffert" Colors
  • Several choices, all powered by the 77xx movements
  • SPY= 8

the "Siffert" look (white dial, black registers, blue accents)

as the Automatic "Sifferts" have crested the $3,000 mark, the manual versions also have risen

Flieger Chronograph (One-button version)
  • Pilot's chronograph from the late 1930's
  • SPY=3

most of these show their age and battle scars; some variation in styles of hands

condition and prices may cover a broad range ($1,000 to $2,500)

Abercrombie Seafarer or Orvis Solunagraph (2446C case)
  • snap-back version
  • SPY=10 (total for all versions)
  • premium for the Abercrombie

many of them have been used and abused over the years; the "poor man's Mareographe"

strong move up from the B List to the BB List

(Ref. 510.403)
  • black dial with Lemania 5100 movement
  • SPY=4

More grams of stainless steel than any other Heuer on this page; a very "70's" look.

Chronosplit LCD
  • $1,000 premium for the Ferrari version
  • Either LCD / LED or LCD / LCD version
  • SPY=12

condition of LCD module is critical; lose the module, and this becomes a paperweight

the only electronic watch to make the List

Super Autavia
Dashboard Chrono
  • full chronograph for the dashboard
  • SPY=15

parts for the early ones are scarce, so be careful with these

B ($1,800 to $2,200)
Three-Register Chrono --
1940's or 50's
  • Heuer or Abercrombie & Fitch
  • Valjoux 71 or 72
  • SPY=20

pre-Carrera, so no model name on the dial; beware of the fakes, as no-name chronos become Heuers

as collectors focus on the Autavias and Carreras, these can be sleepers

Carrera 45 Dato
  • 45-minute chrono with date
  • premium for early model (date at 12:00)
  • SPY=8

the first chronograph with a date disc; clean design, with one recorder and date window

Autavia GMT -- Automatic (Ref. 1163, 11630 and 11063)
  • All three version make the list
  • Premium for the erly 1163 GMT
  • SPY=40 (total for all versions)

the red / blue bezel is the key; show me the bezel, and I'll tell you the value

prices seem to be struggling, as numerous poor samples come onto the market

Bundeswehr Flyback Chrono
  • premium for the "3H", early execution
  • SPY=40

early and later versions make the "B" list; beware of the fakes, as Chinese movements begin to float ashore

a strong gainer over the past year

Autavia, Three-Register, Manual Wind
(Ref. 2446C)
  • snap-back case, with a choice of bezels
  • SPY = 30

one of the "standards"; representative of the last of the 1960's, before the Automatics arrived

Carrera Automatic
(Ref. 1153)
  • Blue-Gray or Silver dial
  • SPY=40 (total for both colors)

another one of the "standards"; representative of Heuer's first automatic chronographs

steady prices in 2007, with steady supply moving through the market

Autavia Automatic (Ref. 1163MH)
  • black dial, white registers, polished steel hands
  • the precursor to the Viceroy
  • SPY= 8

the Viceroys (with Tachy bezel) are everywhere; the earlier ones (with Minutes and Hours on bezel) are rare

strong gainer in 2007, as collectors realize their scarcity (compared with the Viceroys)

Autavia Automatic Black PVD
(Ref. 113.603)
  • premium for those issued to Israel Defense Forces (navy seals)
  • SPY= 8

most show considerable wear; best ones will top $2,500

Autavia Automatic -- White or Silver Dial (Ref 11630)
  • light dial with bright orange hands
  • SPY= 6

the "Poor Man's" Siffert, with orange trim rather than the blue of the Siffert

Carrera 45
(two register)
  • premium for contrasting dial / registers
  • SPY=12

any good manual-wind Carrera makes at least the B List

Carrera Automatic -- (Ref. 510.511 and 510.523)
  • Lemania 5100 movement
  • Black PVD or stainless steel
  • SPY=8

The Black PVD may receive some premium, but the best stainless samples are now invited to the party.

(Cal 12. Mvmnt)
  • White dial or Black dial in Black PVD case
  • SPY=10

the Blue Montreals are more common, and don't quite make the B List

Camaro 12 (Three Registers)
  • White dial or Black dial
  • SPY=30

White dial with contrasting Black registers very rare, and will make it to the "BB" list.

sleepers for a long time, they have been discovered and are fetching $2,000

Master Time
Dashboard Clock
  • Eight-day clock
  • premium for best early ones (3-6-9-12 on the dial)
  • SPY=25

a simple time-of-day clock, that became one of Heuer's rally / racing legends; flea market bargain??

we are seeing a steady supply, commanding a steady price

Pocket Chrono
Ref. 11204
  • split-second pocket chrono in the red or black leather case
  • SPY=10

1960's rally gear now seen on the desk or in display case

not many over the last year