Gallery of Fakes
To
create a gallery of "fakes" is to raise the controversial
question of just what is (and is not) a "fake". Webster's
Dictionary tells us that a fake is something that is "not
what it purports to be". Let me use this simple definition
as a frame of reference in this attempt to describe the
types of "fakes" that are displayed on this
page.
A first
point to note is that we are talking about the watches
themselves -- the case, dial, hands, movement, etc., that
are assembled to create a watch. We look at the watch itself
to determine whether it is "what it purports to be" or whether it is a "fake". This
Gallery is not about the people who make the fakes, it's not
about the people who sell them, and it's not about the
representations that are made in connection with the sale
(which may turn a fake into a fraud). Rather, we look at the
watch itself, and only the watch. Someone selling a fake may describe it accurately (as a fake); in this instance, the seller is being honest. Still, the watch itself is a fake, so it belongs in the Gallery.
In defining what ia and is not a "fake", let's
start with the easiest case -- the "pure fake". Someone
takes an inexpensive chronograph, made by another
manufacturer under another brand name, has the dial
refinished to indicate "Heuer Silverstone", and adds the
name "Heuer" to the movement. It purports to be a Heuer
Silverstone; but is it not a Heuer and it is not a
Silverstone, so all would agree that it is a
"fake".
A
second variety of fake is a watch that began life as one
type of Heuer, but has been altered to purport to be some
other type of Heuer. For example, a watchmaker can take a
Reference 404 chronograph (made by Heuer, with no model name
on the dial), and refinish the dial to add the more valuable
"Carrera" name. It purports to be a Heuer Carrera, but it is
not. Yes, it might be a Heuer, on a physical level, but it
is definitely not a "Carrera". It is a Heuer Reference 404
chronograph with a (badly) refinished dial; it purports to
be a Carrera, so it is a "fake".
Now we
get to one of the most difficult situations -- a watchmaker
takes parts from genuine Heuer chronographs (or from
supplies of genuine Heuer parts), and creates a watch from
the parts. The parts are all from the correct model, but the
chronograph, as such, was created by the watchmaker, and not
actually made by Heuer. "Made by Heuer" means just that --
this watch was assembled / made / created by Heuer. Can a
watchmaker disassemble and re-assemble a genuine Heuer, in
performing an overhaul? Of course. Can this watchmaker
replace worn or damaged parts? Sure, this is an accepted
practice in the industry. Can he replace the original hands
with new hands that were made by Heuer, for this exact
model? Yes -- at this point, the watch will no longer be
100% "original", but I don't think collectors would call it
a fake.
Going
further, let's consider the example of someone taking the
major components from two or more timepieces (all of them
the same model) and putting them together to create a
working chronograph. For example, a collector may combine
the case and movement from an Autavia 11630 GMT, with the
dial and hands from another Autavia 11630 GMT, to produce a
complete watch. In my experience, most would think of the
resulting chronograph as "rebuilt" or "salvaged"; few would
call it a "fake"; all would agree that, if its history is
known, it will be worth something less than a fully original
Autavia 11630 GMT, as produced by Heuer. What we decide to
call these watches is largely "academic -- they will look
absolutely "correct" and will usually go
undetected.
Last on
our list of categories are the so-called "Frankens" -- when
someone has taken various parts from different Heuer models,
and combined them to create a working watch. Have a look in
the Gallery (below), and you will see a Carrera dial in a
Camaro case, and a Daytona dial in a Carrera case. Are they
genuine Heuer parts? Yes. Is the resulting piece a genuine
Heuer Carrera or Daytona? No. It is not what it purports to
be (a Carrera or a Daytona), so I classify it as a
"fake".
I
realize that this is a controversial topic, but readers
consistently confirm that this Gallery of Fakes and this information is
extremely useful. Accordingly, I present it for what it is
-- one collector's opinion based on his own definition of
what is and is not a fake. My view of "fakes" may be
parallel to Supreme Court Justice Stewart's view of
"obscenity" -- I don't know how to define it, but I know it
when I see it.
I would
welcome your e-mail
with any comments on the watches shown in this Gallery,
including additional information about how and where they
were made. If anyone can present further information to
authenticate any of these watches, as genuine Heuer
chronographs, the watch will be removed from the
Gallery. In two years of maintainig this Gallery, noone has demonstrated that any watch shown in this Gallery has been genuine.
Jeffrey
M. Stein
January 14, 2004
Updated -- May 18, 2006
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