The Montreal model
was launched in 1972, with a range of four models -- black,
blue and white dials (in steel cases) and a champagne dial
(in a gold-plated case).
While many of the
Heuer timepieces of the 1960s and 70s were named after
racing circuits (Monte Carlo, Sebring, Silverstone, Monza
and Jarama, for example), the "Montreal" was not named for
the Formula One circuit in Canada. Formula One races in
Canada were held at Mosport (near Toronto), through 1977,
and the Canadian Grand Prix only moved to Montreal in 1978.
Accordingly, we presume that the name "Montreal" was
chosen either in honor of the "Expo" (held there in 1967) or
in anticipation of the Olympic Games (held there in 1976).
Gilles Villeneuve won the inaugural race in Montreal, in
1978, and the Ile Notre-Dame Circuit was renamed in his
honor following his death in 1982.