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January 21st, 2025

Introducing the 2025 Formula 1 Chronographs — TAG Heuer is Ready to Race

On January 1, 2025, TAG Heuer returned to its role as the Official Timekeeper of Formula 1 and it didn’t take long for the brand to introduce a new generation of Formula 1 chronographs to celebrate its new status.  Today, TAG Heuer introduced five new versions of its Formula 1 chronograph, these models being the seventh generation of TAG Heuer Formula 1 chronographs since they were introduced in 1989.

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December 22nd, 2024

A Noteworthy Watch — Breitling Duograph, Reference 762, Circa 1943

Rattrapante . . . Split-Seconds . . . Doppelchronograph . . . the “Queen of Complications” for Chronographs. Whatever we may call it, the split-seconds chronograph is the highest form of complication for the chronograph.

For chronograph enthusiasts who are into racing, rallies and motorsports, or even industrial production, the split-seconds chronograph is the ultimate “tool”.

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December 1st, 2024

Sotheby’s Heuer Champions Auction — 10 Heuers that Went to the Races

The Heuer brand was closely associated with motorsports in the 1960s and 70s. Many racers wore Heuer chronographs, the Heuer logo was prominent on Formula 1 and endurance racecars, racing teams and race organizers used Heuer timing equipment, and engraved Heuer chronographs were presented as top prizes at many races and rallies. Jack Heuer came to the United States in 1959 hoping to sell more stopwatches to racers,

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Recent Notes

Sotheby’s Heuer Champions Auction — I’m Selling These Seven

Telegraph Time Article — “TAG Heuer’s split decision”

“C” on Caseback of Heuer Chronographs — “Cuanillon”, Heuer’s Swiss Distributor

OnTheDash Featured Image

July 16th, 2018

Our initial Featured Image comes from Australian photographer Isamu Sawa ("Issey" to his friends); see our Note for more amazing photos, and a Q & A with Issey.

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August 8th, 2024

Introducing the TAG Heuer x Hodinkee Carrera Seafarer Chronograph

TAG Heuer and Hodinkee have collaborated to develop the new Carrera Seafarer chronograph, a limited edition watch which was introduced today.  In this posting, we will provide information about the vintage Seafarer chronographs that Heuer produced from 1950 into the 1970s, and also offer an overview of the new TAG Heuer x Hodinkee Limited Edition.

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June 7th, 2024

Recapping the TAG Heuer x Kith Collaboration – Stories were Told; Watches were Sold

One month ago, TAG Heuer and Kith released their new version of the Formula 1 watch.  This new watch was based on the first-generation Formula 1 watches, the first collection introduced by TAG Heuer after the acquisition of Heuer by Techniques d’Avant Garde in 1986. These early Formula 1 watches were a wild success, with TAG Heuer selling 3,000,000 of the watches,

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Other Articles

OnTheDash Articles

The Formula 1 Reader — TAG Heuer (1986) and KITH Heuer (2024)

Introducing the Monaco Split-Seconds Chronograph — Of Hands, Heritage and Halos