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December 1st, 2024

Sotheby’s Heuer Champions Auction — 10 Heuers that Went to the Races

The Heuer brand was closely associated with motorsports in the 1960s and 70s. Many racers wore Heuer chronographs, the Heuer logo was prominent on Formula 1 and endurance racecars, racing teams and race organizers used Heuer timing equipment, and engraved Heuer chronographs were presented as top prizes at many races and rallies. Jack Heuer came to the United States in 1959 hoping to sell more stopwatches to racers,

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August 8th, 2024

Introducing the TAG Heuer x Hodinkee Carrera Seafarer Chronograph

TAG Heuer and Hodinkee have collaborated to develop the new Carrera Seafarer chronograph, a limited edition watch which was introduced today.  In this posting, we will provide information about the vintage Seafarer chronographs that Heuer produced from 1950 into the 1970s, and also offer an overview of the new TAG Heuer x Hodinkee Limited Edition.

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June 7th, 2024

Recapping the TAG Heuer x Kith Collaboration – Stories were Told; Watches were Sold

One month ago, TAG Heuer and Kith released their new version of the Formula 1 watch.  This new watch was based on the first-generation Formula 1 watches, the first collection introduced by TAG Heuer after the acquisition of Heuer by Techniques d’Avant Garde in 1986. These early Formula 1 watches were a wild success, with TAG Heuer selling 3,000,000 of the watches,

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Recent Notes

Telegraph Time Article — “TAG Heuer’s split decision”

“C” on Caseback of Heuer Chronographs — “Cuanillon”, Heuer’s Swiss Distributor

Introducing the Watches of Switzerland Limited Edition 42 Millimeter Carrera

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July 16th, 2018

Our initial Featured Image comes from Australian photographer Isamu Sawa ("Issey" to his friends); see our Note for more amazing photos, and a Q & A with Issey.

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May 15th, 2024

The Formula 1 Reader — TAG Heuer (1986) and KITH Heuer (2024)

On May 1, 2024, TAG Heuer and Kith announced their collaboration to offer 10 models of a new Formula 1 watch, with the new Formula 1 based on the first generation Formula 1 watches that TAG Heuer produced from 1986 to 1995.

The new Formula 1 watch uses the same mold as the original watches,

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April 9th, 2024

Introducing the Monaco Split-Seconds Chronograph — Of Hands, Heritage and Halos

Today, at Watches and Wonders in Geneva, Switzerland, TAG Heuer has introduced its new “Monaco Split-Seconds Chronograph”.  Over the period from circa 1890 into the 1970s, Heuer produced many different types of split-second mechanical chronographs, but all of them were “pocket chronographs”.  Today’s new Monaco is the first mechanical split-second chronograph that TAG Heuer has made in the form of a wristwatch. 

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Other Articles

OnTheDash Articles

Sunray DX — The Corvettes and the Carreras

Retrospective — The “First Generation” Glassbox Carrera Chronographs (2015 to 2023)