Recapping the TAG Heuer x Kith Collaboration – Stories were Told; Watches were Sold
One month ago, TAG Heuer and Kith released their new version of the Formula 1 watch. This new watch was based on the first-generation Formula 1 watches, the first collection introduced by TAG Heuer after the acquisition of Heuer by Techniques d’Avant Garde in 1986. These early Formula 1 watches were a wild success, with TAG Heuer selling 3,000,000 of the watches,